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Legal

Privacy Policy

Last updated: 30 September 2026

Contents

  1. Who we are
  2. Data we collect
  3. Purposes and lawful bases
  4. Who we share data with
  5. International transfers
  6. How long we keep data
  7. Security
  8. Cookies
  9. Your rights
  10. Withdrawing consent
  11. Complaints
  12. Children
  13. Changes to this policy

1. Who we are

This website, badpersgo.uk, is run by BADPERSGO LTD, a company registered in England and Wales under company number 17216109, with its registered office at 73 Kiln Way, Dunstable, England, LU5 4GZ. We sell wristwatches, straps, bracelets, watch boxes and gift sets online to customers in the United Kingdom.

BADPERSGO LTD is the controller of the personal data described in this policy. We process it in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

For any privacy question or request, contact us at [email protected], by phone on +44 7723 418956, or by post at the address above.

2. Data we collect

Order and delivery details

When you place an order we collect your full name, email address, phone number, delivery address, town or city and postcode, the items you order, prices and order number.

Order comments, gift messages and engraving text

If you add a comment to your order, we keep what you write there: delivery notes, the message for a gift card, or the text you want engraved on a caseback. Engraving text can include names, initials or dates that relate to you or the person receiving the gift, so please only include what you are comfortable sharing.

Email correspondence

When you email us or we email you about an order, engraving proof, return or question, we keep the messages, your email address and any details you choose to include.

Warranty and service requests

For a warranty claim, battery replacement or bracelet sizing we collect your contact details, the order number, the watch model and its serial number, a description of the fault and any photos you send.

Payment data

Card and other payment details are entered on and processed by our payment provider. We do not see or store your full card number or security code. We receive only confirmation of payment, the amount, the last four digits of the card and the card type.

Technical data

Our hosting provider may record standard server logs, such as IP address, browser type and the pages requested, to keep the website secure and working.

3. Purposes and lawful bases

PurposeLawful basis
Processing your order, taking payment, packing, engraving and delivering itContract
Contacting you about your order, engraving proof, delivery date or returnsContract
Handling warranty claims, repairs, battery replacement and bracelet sizingContract; legitimate interests in supporting products we sold
Answering questions you send us by email or phoneLegitimate interests; steps at your request before a contract
Keeping accounting and tax records, handling refunds and consumer law obligationsLegal obligation
Preventing fraud and keeping the website secureLegitimate interests
Sending news or offers by email, only if you ask for themConsent

Where we rely on legitimate interests, we have weighed them against your rights and expectations. You can object at any time, as described in section 9.

4. Who we share data with

We never sell your personal data. We share it only with service providers who help us run the shop, and only as much as each one needs:

  • Payment provider — to process your payment, prevent fraud and issue refunds.
  • Courier and postal services — your name, delivery address, postcode, phone number and email so they can deliver the insured parcel and send tracking updates.
  • Watch manufacturers and service centres — the watch model, serial number, fault description and proof of purchase when a warranty claim needs to go to them.
  • Email and hosting providers — to store our correspondence and run this website.
  • Accountants and professional advisers — where needed for bookkeeping, tax or legal advice.
  • Public authorities — HMRC, the police or courts, when the law requires it.

Each provider acts under a contract that requires them to keep your data secure and use it only for the service they provide to us.

5. International transfers

Some of our providers, such as email, hosting or payment services, may store or access data outside the UK. When that happens we make sure the transfer is protected: either the country is covered by UK adequacy regulations, or the transfer uses the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses. You can ask us for details of the safeguards used.

6. How long we keep data

  • Orders, invoices and payment records: 6 years after the end of the financial year of the order, as required for tax and accounting.
  • Engraving text and gift messages: kept with the order until 90 days after delivery, then deleted from our working records unless you raise a return or claim.
  • Warranty and service records, including serial numbers: for the length of the warranty plus 12 months.
  • Email correspondence: 2 years after the last message, or longer if it forms part of an order record above.
  • Marketing consent: until you unsubscribe or withdraw consent.
  • Server logs: up to 30 days.

When a retention period ends we delete or anonymise the data.

7. Security

The website is served over an encrypted HTTPS connection. Access to order and customer data is limited to the people who need it to fulfil and support orders, accounts are protected with strong passwords and two-factor authentication where available, and card data is handled only by our payment provider. No online system is completely secure, so if we ever discover a breach that puts your rights at risk we will tell you and the ICO as the law requires.

8. Cookies

This website does not use analytics, advertising or tracking cookies. Your shopping cart is held only in the open browser page and disappears when you close or reload it; nothing is stored on your device. The fonts are loaded from Google Fonts, which receives your IP address in order to deliver them. If we ever add non-essential cookies, we will ask for your consent first and update this policy.

9. Your rights

Under UK GDPR you have the right to:

  • Access — get a copy of the personal data we hold about you.
  • Rectification — have inaccurate or incomplete data corrected.
  • Erasure — ask us to delete your data where we no longer need it or have no lawful basis to keep it.
  • Restriction — ask us to limit how we use your data, for example while we check its accuracy.
  • Portability — receive data you gave us in a structured, machine-readable format, or have it sent to another organisation.
  • Objection — object to processing based on legitimate interests, and to direct marketing at any time.
  • Withdraw consent — where we rely on consent, withdraw it at any time.

To use any of these rights, email [email protected]. We will reply within one month, and we may ask for proof of identity first. Requests are free unless they are clearly unfounded or excessive.

10. Withdrawing consent

If you have agreed to receive emails from us, you can withdraw that consent at any time by replying "unsubscribe" or emailing [email protected]. Withdrawing consent does not affect processing we carried out before, and it does not affect order or service emails we need to send under our contract with you.

11. Complaints

If you are unhappy with how we handle your data, please contact us first and we will try to put it right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection: ico.org.uk, helpline 0303 123 1113, or Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

12. Children

Our shop is intended for adults. You must be 18 or over to place an order. We do not knowingly collect personal data from children under 13; if you believe a child has sent us their data, contact us and we will delete it. Engraving text for a gift to a young person is handled only as part of the adult buyer's order.

13. Changes to this policy

We may update this policy when our services, providers or the law change. The date at the top shows when it was last revised. If a change significantly affects how we use your data, we will let customers know by email before it takes effect.

Badpersgo

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BADPERSGO LTD · Registered in England and Wales, company number 17216109 · 73 Kiln Way, Dunstable, England, LU5 4GZ

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